Two products. One path from “invisible on Maps” to “calls logged.”
Step 1 — Rank
Connect your business details. Align NAP and Google Business Profile. Raise your Local Lift Score with a Map Pack readiness checklist — not a blog-post scorecard.
Step 2 — Capture
Connect forms and phone links. See which pages produce jobs this week and this month — and which ones leak leads after someone finally finds you.
If you are invisible in Maps, start with SEO. If the phone already rings but you cannot prove which pages convert, start with Lead Ledger. Most local businesses eventually need both — ranking without capture is only half the job.
Free plugins first. Upgrade only when the value is obvious.