LocalBusiness schema for WordPress service businesses

LocalBusiness schema makes a WordPress service business machine-readable. For Map Pack readiness, schema only helps when it matches the same name, address, and phone you publish on the site and Google Business Profile.

What to publish

• Business name that matches GBP
• Address or service-area details that match your source of truth
• Primary phone customers actually dial
• Business type that fits the trade (without stuffing every category)

Common schema mistakes

1. Stale suite numbers after a move
2. Tracking numbers in schema that do not match GBP
3. Multiple conflicting LocalBusiness blocks from stacked SEO plugins
4. Perfect schema on a site whose footer still shows old NAP

Schema after readiness — not instead of it

Schema does not fix inconsistent NAP. Align the business first, then confirm LocalBusiness output. Use the Map Pack readiness checklist and Local Lift SEO to score blockers.

Read the NAP consistency guide · How the stack works.