Map Pack readiness checklist for WordPress local businesses

If your growth depends on Google Maps, “SEO” means Map Pack readiness — not another publishing suite scorecard. Local service businesses win when name, address, phone, Google Business Profile, and on-site signals agree.

Why Map Pack readiness comes first

Generic SEO plugins help with titles, sitemaps, and content. Local owners still need answers to simpler questions: Can Google trust this business? Is the NAP consistent? Is LocalBusiness schema present without clutter?

Checklist

1. Pick one canonical NAP. One business name, one address format, one primary phone number.
2. Match the website to Google Business Profile. Footer, contact page, and schema should agree with GBP — or fix GBP if the site is the source of truth.
3. Publish LocalBusiness schema. Make the business machine-readable without bolting on a full publisher stack.
4. Confirm click paths. Phone links and contact forms should be obvious on mobile.
5. Score the business, then fix blockers. Work the readiness list before spending weeks on blog volume.

What to do next

Install Local Lift SEO free, connect your business details, and raise your Local Lift Score. When visibility improves, add Lead Ledger so forms and phone clicks do not disappear into email chaos.

See how Rank → Capture works.